PCE Directory

	Lorraine June Crawford Crawford Marketing Communications
Areas of Expertise:	PR Writing Advertising Writing Media Relations Press Tours Trade Shows Corporate Communications Marketing Communications Strategic Planning Branding/Rebranding Project Management	Editing/Proofreading Photo Selection Journalism Newsletters, including e-newsletters Print Collateral Websites Media Buying E-Marketing Google Adwords/Analytics
Areas of Specialty:	Travel and tourism - resort, hotel, tour operator, travel agency, tourism marketing agencies, restaurants, attractions, meetings and conventions; Outdoors - ski, mountain and water sports; Consumer novelty gifts; Education - private schools, universities; Non-profits: environmental, parks, women's health and welfare, museums.
Years in Industry:	20
Education:	Multisubject CLAD credential in teaching with supplemental in English, California State East Bay, 2001; Certificate in Marketing, University of California-Berkeley 1997; Bachelor of Arts cum laude, Journalism, with minor in Sociology; San Diego State University, 1980
Sample Client Listing: Work Samples: Backroads website Disneyland Hotel press release Long Beach brochure Peru travel email	Backroads, world's #1 active travel company Travcoa, world leader in luxury travel Laguna Beach Conference & Visitors Bureau San Francisco Convention & Visitors Bureau Ski Lake Tahoe /Sierra Ski Marketing Council Courage Inc.	Long Beach Area Convention & Visitors Council Wilderness Travel Knowledge Adventures California Office of Tourism Disneyland Hotel Sitmar Cruises
Description of Services:	Whether it's your comprehensive marketing plan, a national publicity campaign, e-marketing, managing your Web site redesign and analysis or writing newsletters and annual reports, I can help you build your business through development and implementation of a wide range of SMART (Specific Measurable Actionable Reasonable & Timely) marketing and public relations strategies, action plans and tracking. With more than 20 years of award-winning marketing communications experience and six years as a teacher, I specialize in promoting private and non-profit travel and tourism focused organizations, as well as educational and novelty products, through consumer and trade channels.
Location:	Huntington Beach, Calif.
Telephone:	714-274-4388
Fax:
E-mail:	Lorraine Crawford
Website:	link to portfolio on Picasa (no password required)

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