Directory

	Linda Landers Girlpower* (Strategic Marketing to the Intelligent Woman)
Areas of Expertise:	PR Writing Media Relations Press Tours Special Events Trade Shows Marketing Communications Strategic Planning	Branding/Rebranding Project Management/Launches Editing/Proofreading Journalism Newsletters Print Collateral Websites
Areas of Specialty:	Travel & Tourism Hospitality Consumer Products/Services Food & Beverage Household Products Health & Beauty Entertainment Automotive Consumer Electronics Financial Services
Years in Industry:	25
Education:	B.A. Journalism & Broadcast Production - CSU, Chico Master's Study at UC, Berkeley
Sample Client Listing:	Procter & Gamble (Metamucil, Pampers, Ivory Soap, Old Spice, Zest, Fibersure) Four Seasons Hotels & Resorts BabyFirstTV Kashi Hoover Hilton Hotels Hyatt Hotels Miller Brewing United Airlines Taco Bell Enova Oil American Suzuki	Johnny Rockets Greater Los Angeles Visitors & Convention Bureau Women Traveling Together GameWorks Infogrammes Disney Interactive Buena Vista Television Tomy Toys Polaroid PainePR J. Walter Thompson Advertising Ketchum Public Relations
Description of Services:	Linda Landers has spent the last 25 years creating award-winning public relations campaigns across many industries. Through the years she has become an expert on what women are doing, thinking, and buying, and recently founded Girlpower to help clients tap the $7 trillion women's market. Prior to Girlpower, Linda co-chaired the women's practice at PainePR, developing award-winning programs for a variety of consumer products and services. Specific projects under her direction include the launch of BabyFirstTV (the first premiere cable channel targeted to babies 3 months to 3 years), the "Search for the Next Ivory Baby," the launch of Shuttle by United and the international delivery of the first Boeing 777 to United Airlines, the introduction of the Suzuki Aerio, and the media premiere for the "Honey I Shrunk the Kids" television series. Her clients have enjoyed media placements including Wall Street Journal, New York Times, USA Today, Associated Press, Los Angeles Times, CNN, ABC, NBC, The Today Show, Good Morning America, and many others. She has won numerous national awards for her work.
Location:	Rancho Santa Margarita
Telephone:	(949) 459-1416
Fax:	(949) 459-1476
E-mail:	Linda Landers
Web site:	www.girlpowermarketing.com

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